Participate in The Great Salem Pumpkin Walk!

The purpose of this family friendly event is to unite the Salem business community in an effort to drive midweek visitors, sales and engagement. The event functions like Salem’s So Sweet, where participating jack-o-lanterns between the Witch House and the House of the Seven Gables will be promoted on a map designating pumpkin displays with opportunities for visitors, tourists and locals alike to create, play, and enjoy. All businesses and organizations are encouraged to participate and will be listed on a walking map distributed to visitors.

  • More than 1,000 people participated in the first annual Salem Pumpkin Walk in 2018.

  • Email list dedicated to Salem Pumpkin Walk has more than 1,000 contacts.

  • Facebook event page currently has more than 10,000 responses with a 200k reach.

Possible activities and entertainment could include spooky story readings, live music, traditional Halloween games, tarot readings, pumpkin carving and art-making. A map will be created to signify designated pumpkin clusters and participating businesses creating a casual scavenger hunt with the support of a hashtag campaign. All participating businesses will be included on the walking map if submitted before the print deadline.

Deadline is September 21st. Sponsorships are also available. Proceeds go towards pumpkins, supplies, printing and disposal and are tax deductible via Salem Main Streets.

Ready to join the fun?

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What kind of pumpkin display, activity or special promotion will your business offer?
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Salem Main Streets' mission is the continued revitalization of downtown Salem as a vibrant, year-round, retail, dining and cultural destination through business retention, recruitment, and promotion of the downtown district.